پرسشنامه بازاریابی رابطه ای در هتل - انگلیسی

ارزیابی مدل توسعه یافته بازاریابی رابطه ای  برای هتل های پنج ستاره مدل شاموت  

پرسشنامه بازاریابی رابطه ای شاموت 

این پرسشنامه به زبان انگلیسی است.

نمونه سوالات : 

Questionnaire (English Version)

Q1 - First, here are some questions about your perceptions of this hotel chain and the interactions you have with it. Please rate how much you agree or disagree with each statement by circling one number on each line.

Statement
1. This hotel chain provides discounts (or upgrades) for regular guests                                             1 2 3 4 5 6 7
2. This hotel chain has presented me with free gifts to encourage my future stays.                           1 2 3 4 5 6 7
3. This hotel chain provides a cumulative points program (reward program)                                     1 2 3 4 5 6 7
4. This hotel chain offers rebates if I stay more than a certain numbers of nights                              1 2 3 4 5 6 7
5. This hotel provides extra prompt service for regular guests

Q2 -Now these questions ask you about your opinions about the hotel chain. Please rate how much you agree or disagree with each statement by circling one number on each line.
1. I continue to deal with my hotel chain because I genuinely enjoy my relationship with them
2. I am satisfied with the relationship I have with this hotel chain
3. The relationship that I have with this hotel chain deserves my maximum efforts to maintain
4. I plan to maintain a long-term relationship with this hotel chain
5. I feel emotionally attached to this hotel chain

Q4 - Here are some specific emotions that you may or may not feel about your relationship with this hotel chain. Please circle how often you feel these emotions when staying with this hotel chain.
1. Angry
2. Love
3. Welcome
4. Pleased
5. Satisfied

Q3 - Here are a few more questions about your opinions of this hotel chain. Please rate how much you agree or disagree with each statement by circling a number on each line.
1. I really care about the future of this hotel chain                                               1 2 3 4 5 6 7
2 I am willing to put in extra effort to stay with this hotel chain                           1 2 3 4 5 6 7